What if cannabis beverages were the same as alcoholic beverages? Most people believe that timing is the reason smoking and vaping remains the most common why to ingest cannabis. Russell Thomas the founder of Life Tonic and Vapor Distilled joins Dan Humiston to talk their technology which makes the rate of cannabis absorption similar to alcohol. He explains that consumers of cannabis beverages infused with their technology won't have to wait; the experience will begin just like drinking an alcoholic beverage. Produce by PodCONX https://lifetonic.com/ https://www.vapordistilled.com/ https://podconx.com/guests/russell-thomas
What if cannabis beverages were the same as alcoholic beverages?
Most people believe that timing is the reason smoking and vaping remains the most common why to ingest cannabis. Russell Thomas the founder of Life Tonic and Vapor Distilled joins Dan Humiston to talk their technology which makes the rate of cannabis absorption similar to alcohol. He explains that consumers of cannabis beverages infused with their technology won't have to wait; the experience will begin just like drinking an alcoholic beverage.
https://www.vapordistilled.com/
https://podconx.com/guests/russell-thomas
[00:00:00] Dan Humiston: They're raising cannabis capital. We are joined by Russell Thomas, the founder of life, tonic and vapor distilled Russell. Welcome to the show.
Russell Thomas: Thank you for having me on. I appreciate it.
Dan Humiston: I'm really excited to talk to you today. , but I think before we get started, we should warn everyone that there'll be a lot of moving parts today because Russell has a map, one of the largest intellectual property portfolios in the cannabis industry. And has, I mean, personally, you have, I think you told me close to 200 patents and we also have three companies.
I guess to kick things off Russell, let's start by talking about life tonic. Can you give our listeners sort of an overview of what life tonic is and what sort of sets you apart from the other brands within that sector?
Russell Thomas: Yeah, life tonic is a new cannabis beverage brand or launching based on an INI is going to have annoyed the technology.When you ionize can atomize you get almost immediate absorption. So these beverages, literally [00:01:00] work in a matter of minutes,
Dan Humiston: Yeah that, to me sounds like a game changer because we all are familiar with the social environment of being in a bar, butif it takes 45 minutes to activate you wouldn't do it. And that's why, what you're talking about just seems like a game changer.
Russell Thomas: Yeah, is it? That is the question we love to ask. If you're going to a bar getting to go see your friends, you're going to do some shots of tequila and you knew every single shot could take up to 45 minutes to kick in. You wouldn't do it. That'd just be disastrous. I don't think bars would even exist when you look at the keynote, this beverage industry.
Constellation 34 billion in canopy. All the alcohol companies are in it now, and it's still such a small part. It literally just comes down to, it takes too long to work. So we really saw that as a market need and we've developed the technology. Next cannabis based burger gets work as quickly as a shot.
Dan Humiston: said, dad is a game changer and the [00:02:00] other thing is that, a lot of people are uncomfortable smoking. It doesn't matter , what they smoke. They don't, they're just uncomfortable putting something into their lungs. And I think the idea of it in a beverage just seems to me more health conscious is that the feedback that you're getting.
Russell Thomas: , it absolutely is. You can quite literally have an oxycodone beverage makes you feel good in a few minutes, worse at the speed of a social interaction. So if you're in court and you can wait 10 minutes beside, if you want more, just like alcohol. And if you drink a lot of it and you have a really great night or maybe too good of a night, you don't pay for it.
There's some horrible hangover the next day. Anything you sleep better that night, you wake up refreshed. There's just no consequences to it. And if you're inhaling something it's probably not good for you, but you know, there's a reason why right now vaping cannabis, smoking cannabis, it's still the number one way to continue.
It really just comes down the best of past was way to get an effect, but it's [00:03:00] the only way you can experience cannabis in a social situation at a kitchen with one is by smoking or vaping that we're trying to shift that to something healthier and something that most people really want more is to just pick up a drink.
Dan Humiston: And , this new technology that you guys have incorporated into your products your body to absorb the cannabinoids faster. Is thatwhy? It's so fast acting versus, eating a Gumby and waiting 45 minutes.
Russell Thomas: Yes. Stain we are right now. The cannabis goes nano emotions in some labels are more than the Russians. Those are still oil suspended water. We just microscopic drops of oil. Hundreds thousands of THC molecules in each of those it's lining of stomach of his big, old eating less microscopic.
There's still a big old mask that has to go layer by layer time. When we ionize cannabinoids, they behave more like salt instead of an oil. And then we [00:04:00] love to be in water sleep, literally dissolve to the single molecule level. And so the mattress is your stomach. It's single sprout molecule.
They just immediately go into that stomach lining. They go under your blood stream. And that's what alcohol does. Alcohol is not the suspension along the water. And that just about anything you drink, you get quick effect from it is truly dissolved. This is an industry first technology, and it's never been done.
We actually have well into the fifties for granted and only Adams, just almost.
Dan Humiston: I said that's certainly a game changer. And especially since you own the technology, I mean, wow. What a good position to be in right now? I want to switch gears here and talk about some of the other technology that you use. I read on your website about vaporization extraction.
Russell Thomas: Yeah. So we actually were founded on that technology. We call it flash extraction or evaporative extraction. This Is an extraction technology that. doesn't be solvent. It works the same way that if you [00:05:00] picture how you vaporize cannabis, you just have heated air blowing over thecannabis.
It evaporates that can happen right into a vapor. And you're inhaling that vapor into your lungs. If you were to recondense that vapor into a concentrated that's essentially what our extract is. favors terpene lot more than other processes. human compound. We can easily get over 10% turpines on the house, which in comparison to other processes is, two, 3%.
So very high levels of Turkey. We're actually talking to almost every large company in the world right now. And we're doing paid research role. So they're very, they're investigating a process or a license and block or fragrance extraction. And the nice thing is you're actually paying for that evaluation.
Dan Humiston: when you think of a lot of the extraction methods that are used, they add different types of alcohol or just other components that seem like they'll always be there, or at least a trace of them will be, there was this, there will be no trace.
There's nothing. It's all, it's just [00:06:00] pure cannabinoids and intervenes when it's ready to go. And I notice on the vapor distilled website, the you're one of the largest suppliers of USDA, organic hemp extract. That's probably there.
One of the reasons is because you use this type of technology.
Russell Thomas: We have been able to supply very differentiated BaxTrax to our wholesale customers. So we worked with a lot of really premier CBD brands. It was the single top 10 brands and this lawyer was a very unique and that is a truthful spectrum. That pastry was within products. A lot of people don't know about cannabis CBD or THC, if you have to activate it to work.
And that requires heat over a long period of time. So even if you have a beautiful extract from another process, you take that and you essentially cook it for hours to turn the CBDA and the CBD or THC.
Dan Humiston: Yeah.
Russell Thomas: You kind of trashed the extract and that's what people call crew. It's [00:07:00] kind of gross. It's kind of stinky.
And then you have to distill that to actually clean it up before it goes in the process. We quite literally extract, refine and activate in a two second period. So it's literally only a two second extraction. It's continuous feeds material keeps going through. It's so fast that it doesn't damage these extracts, and you can actually have a truthful spectrum model, hydroplane content, fruit profile of the plant, and put straight into that product.
And it's going to be great.
Dan Humiston: Wow. That's good stuff. Now you're in the middleof a series, a funding round right now. Can you share with our listeners some of the details of the rounds?
Russell Thomas: yes. This round is primarily to launch the light tonic cannabis beverage. To kind of bring this ina cannabis technology to market. We're already selling it in the CBD form wholesale to some customers, but we really want to have as part of the space with it. So it's about a 2.8 million mile round.
It's not a huge [00:08:00] round. We're about halfway through it. And it's overt equity. Glad to share more about the terms. If people are interested.
Dan Humiston: It's gotta be a massive rollout to move into the beverage sector with a footprint substantial enough to make an impact. So I imagine . It would not come cheap.
Russell Thomas: No. The marketing is most of that budget, but we also have some stellar people coming home. We just brought the head of marketing from a major Colorado edibles brand on is our head of mine. We'll bring out another champion from another company that really are following the business model very close to bringing on operations and literally managed dispensary's across multiple states.
Six brains get licensed a national campaign. So we're building a team with people who've done all this before. one thing is really important to mention that we're using the single serving kind of tear statutes, it's a powder that you can discretely add to anything andworks quite literally as fast as alcohol
Dan Humiston: wow. [00:09:00] Like I said, this is a game changer and we'll have. Russell's information, lifetime tax information in the show notes. So if somebody is interested in maybe learning more about the fundraising round, or even more about , some of this technology and I'm sure Russell or somebody from Russell's team will be happy to talk with you, Russell.
I wish we had more time. This is good stuff. I love this breaking technology and I'm really excited that you guys are right at the forefront.
Russell Thomas: Dan. Thank you. This is fun.