Let's get as happy as possible instead of as high as possible With hemp legalization, people throughout the US are experiencing the plant's many benefits. Michael Brown, a partner at Eternal Hemp joins Dan Humiston to talks about their different brands. He discussed their three brands, Loosies, Jolli Gummies and LyftED beverages and how they are each designed for specific demographics. He also explains how they are supporting formerly incarcerated individuals with employment and mentorship. Produced by PodConx MJBulls - https://podconx.com/podcasts/raising-cannabis-capital Dan Humiston - https://podconx.com/guests/dan-humiston ETERNEL HEMP - https://eternelhemp.com/ Michael Brown - https://podconx.com/guests/michael-brown
Let's get as happy as possible instead of as high as possible
With hemp legalization, people throughout the US are experiencing the plant's many benefits. Michael Brown, a partner at Eternal Hemp joins Dan Humiston to talks about their different brands. He discussed their three brands, Loosies, Jolli Gummies and LyftED beverages and how they are each designed for specific demographics. He also explains how they are supporting formerly incarcerated individuals with employment and mentorship.
MJBulls - https://podconx.com/podcasts/raising-cannabis-capital
Dan Humiston - https://podconx.com/guests/dan-humiston
ETERNEL HEMP - https://eternelhemp.com/
Michael Brown - https://podconx.com/guests/michael-brown
Dan Humiston: [00:00:00] today. And MJ bulls, we are joined by Michael Brown, the partner at eternal HAMP.
Michael. Welcome to the.
Michael Brown: Great to be here. Thank you for.
Dan Humiston: Well, I appreciate you taking time out today. Turtle hemp is a premium indoor hemp cultivation facility, which is located in Wilmington, Delaware, and it gets started. I thought we talk about the facility. You're able to produce efficiently, so much high quality hemp. How are you able to do.
Michael Brown: Well, my partner and I she's Katana, we don't come from the the camp or the cannabis industry are the cultivation. Quite frankly, I come from technology. My partner has been a developer for over the last 20, some odd years. And so when we entered into the business, we knew that the, the main thing , that sunk a lot of companies was not focusing really on purely on.
We knew that we could get a quality product, but we said we had to really figure out the nuts and bolts of how to get a product [00:01:00] out the door specifically within a cost that we knew we could scale quickly. And so with that kind of mandate in mind, we said, quality is.
And we knew we had to find the right team had to find the right growing system, et cetera. So we spent the initial year of our business just testing out growing systems, going through, building out roams, going through full harvest, which as I mean that's three months and three months in which a lot of things going to happen throughout that.
And me being in technology. Everything became data points. I mean, copious notes, understanding every stage of the growing cycle. And then when we, then my partner having experience in development and construction, really being able to scale , our grow rooms quite quickly. And so combining those two, that's how we came up with really a solution, a unique solution utilizing somewhat unconventional math.
To be able to scale vertically. Cause that's how we grow. , [00:02:00] we grow almost 13 feet , high. We have a very cultivators call it a lollipop method. And there was a certain nutrient regimen that, that we do. And we, we actually created in house. , an application that tracks every single stage, every single.
Of the hemp cultivation cycle so that we understand our outputs. So really we came from this looking at, well, what are our inputs? How's the machine churn and what is the cost of the machine journey so that we know exactly what our outputs would be. And therein lies why? Over the past year we were able to successfully grow and cultivate a good amount of high-quality hemp and therefore then get it into products that we now currently.
Dan Humiston: Yeah.
because indoor grows, I, I would say there's a few additional costs that you have in an indoor grill. Outdoor grocery. You have to be very, very mindful of your costs, your overhead and rent. Rent's probably right up there at the top. So if you can have a smaller footprint and take advantage vertically, that's gotta [00:03:00] be a huge advantage.
Now, do you just produce products for your brands , or do you produce hemp for other companies?
Michael Brown: we have a two-prong business model. Right now we currently are not cultivating. We are focused on our brands that we've re released out into the market. We saw a huge upside that was happening within that. Mark and hemp derivatives market. And we said, let's shift someone or our focus. , we are going to get back into cultivation as we proceed along, because we want to continue to control the quality of our products, , you know, and whether that's either the products that we produce or the material that we produce goes into our products, or it's just so that we can give very detailed SLPs of how we want our products to be.
So our business model is really two prong. We go with yes, producing kind of wholesale or retail level, high quality and flour. That's indoor grown, which is rare in the industry. And then also we have our finished products that [00:04:00] we've come up with, whether it be through our own growing and or partnerships with other cultivators that we have relationships with.
Dan Humiston: Okay, that makes sense. That makes sense. Well, you Let's talk about your brands for a second. Can you tell us what sector each of your brands fills?
Michael Brown: So overall, our brands really are focused on fun creativity and really fulfilling a need of an everyday use. Right? So Lucy's as an example, which is our smokable products. Lucy's comes in a cigarette, a blunt as well as in loose flower , that we grow and, or either one of , our partners has grown for us to our specs that really is focused on really an everyday use.
Right. Similar to how, yeah, if you're from the city going to a bodega, going to a corner store and saying, Hey, give me a Lucy. Means just a loose cigarette or something like that, or , one cigar or something along those lines. So really that's kind of the market that we're focused.
Lucy's on, it's a young [00:05:00] market. It's fun. It's not about getting. you know, Like some other brands that are out there totally, altered. It's really just about taking the edge off, focusing on creativity, focusing on fun and providing , that solution. Our other brand called Joe Lee Jolie is an edibles brand.
Jolie is more for. The soccer mom, I think of Jolie really came out from quite frankly, all of our wives and looking at the stress that they go through, , taking care of us, taking care of the family as a whole and really looking at it and saying, well, how could we create something from him that really enables you to be efficient and effective in terms of being able to get through.
But also gives you a detachment, somewhat , of a break from this stress. I like to color round out the edges. We've done really amazing work with Jolie in terms of just consistency. One of the things that we pride ourselves on [00:06:00] is that our Jolie, gummies and candies are extremely consistent.
Every single time it's the same exact way. you know, We are a little bit of a higher price point. But , we know that it's worth it and we've seen it through ourselves because of the consistency. The consistency has gummies consistency of the candies, and we'll be coming out with more edibles as the landscape starts to evolve within that brand.
Our final brand is lifted and lifted as a beverage. It's a hemp arrive beverage. We call it the cannabis. Beverage it is a healthier alternative to alcohol, very typically if you were to have a glass of wine or a glass of scotch or something like that, we say, well, you're not try lift it.
. You could do lift it over. Ice lifted straight. You can sip on it really all day it's really engineered to relax you, but not make you necessarily false. It's similar to a glass of wine and so lifted again, we're looking at that as a very fun brand enables you to go out and party with friends to have a good [00:07:00] time without that nasty hang over from alcohol that typically comes about, , as we've seen the market evolve, are learning that, alcohol is more of a depressant.
Then I think people tend to realize, and really this is the greatest thing about hemp and the different hemp, derivatives and cannabinoids and how they really can be utilized for health and fun and relaxation without those lingering effects that typically unfortunately, pills and or alcohol has to each individual.
Dan Humiston: that lifted. I think that's a fun, fun idea. I we've talked about this before. I, I think that's something that's going to really take off I don't know, it's something about having a drink in your hand. We've been programmed for that. , I think , the future is going to somehow. Go that direction. It just feels like that. But , you mentioned cannabinoids and I know sometimes people get tripped up on this because cannabis and cannabis is illegal. In some states it's legal in other states it's federally [00:08:00] illegal, of in most of our listeners understand that there's compounds within the cannabis plant like THC and CBD.
Those are the ones that everybody knows. But there are many different strains of cannabis. And, under that umbrella, if the strain has less than 3% THC, we refer to it as hemp and therefore it's legal. So people can buy your product online because it has a low THC level. And therefore it's federally legal.
, but there's a ton of other cannabinoids besides those two that we always talk about. And I think that's one of the things that people miss is that there's benefits besides mind altering benefits to having all those cannabinoids working together. , are you feeling that your customers enjoy the fact that they have that on treasure?
Michael Brown: Absolutely. I mean, what we focus on an eternal HAMP is really a lot of education, Education within the different cannabinoids that are [00:09:00] available to the consumers. We focus on really educating consumers in terms of the form factors in which , they ingest , or consume cannabis or hemp.
So, so we see the marketplace is only getting stronger as long as the education and the openness to education continues to flow. And so when introducing people to lifted which comes in a variety of different flavors, we're talking to them about. We'll hear the cannabinoid or a hemp derivative that allows you or enables you to do X,
and yes, it, X meaning it relaxes you, or it enables you to have a good night's sleep or it enables you to just be more alert, to , stay awake. Perfect example, I am derivative. Delta 10 has been known for . Being alert, , but not feeling that mine altering state Delta aid has been known for being more creative helping you with creativity, [00:10:00] opening up synapses in terms of how you process information in a creative space.
Even the strains that are used , we are, strain junkies in many ways. And that , we really do look at every single product that we release. We look at what is the strain? What is the effect? What historically has been the effect? How can we deliver those effects along with turpines along with different combinations of, natural herbs and things of that nature, how can we deliver to our customer?
The perfect experience or the consistent experience utilizing, I don't want to say the full entourage because the entourage effects has a different meaning, but using all that is available within him , at our fingertips to the advantage of our consumer. And so we've really focused on delivering to our consumers.
The form factors , , that they consume cannabis in. And unlike other companies, we haven't come up with , tens of thousands of different form factors. [00:11:00] We kept it pretty simple. We knew that we wanted to just reach people where they were at and speak to they're listening.
How are they ingesting information? How are they ingesting cannabis? Well, this is the way that we can deliver it. So that's what. Too. We really wanted to explore the different cannabinoids and CBD THC. It's sad that that is usually the full education. Understanding of Hampton cannabis with most people.
And if you really look at it and the CBD CBG, CBN, THC TCO, THCA, THCV, I mean, it's like, it's alphabet soup. And so we try to educate as much as possible with our store owners or retail shops that we're currently selling in as well as online going to conferences and talking with people about.
Not only him, but also about cannabis, because we are moving into the cannabis space with some of our products. So we're trying to just continue the education because , the education is, rising tides, that, that whole entire thing [00:12:00] that's really going to help the industry, I would hope that. Other people in this space move away from, let's just get as high as possible being that the tagline and let's get into, let's be as happy as possible. Let's be as healthy as possible. Let's look at what's out there on the market, opioids, alcohol, and see that there's alternatives that can achieve many of the same effects without the negative results.
Dan Humiston: it's a nationwide message that you have to do. It's like, It's expensive. To where you need any capital? We'll be raising money from , this marketing effort that you have to do.
Michael Brown: Yes. We currently in the market raising capital. And really our focus is on expanding our marketing, reach, expanding our education. And of course, traversing this into cannabis. Right now we are completely in hemp, 100% ham, which is federally illegal, which is legal in all states and, et cetera.
So , we can deliver our hemp to anyone, but [00:13:00] we realize there's a great opportunity through this race for us to really expand our brand, expand our reach. Although we didn't talk about really expand our social mission, right? , we're a BiPAP owned hemp cultivation manufacturing company.
But what we really look to do is leverage our success to help reduce and eliminate prison recidivism and provide economic empowerment for the communities we serve. I, I know it's kind of an overused term in terms of the prison complex and cannabis , for good and all those things. We're really trying to expand what we can do within the industry.
And it's part of the reason why we started in an indoor farming. We saw that through our social mission. Yes, we could offer a job and that's great. And that's, a job allows a man or a woman to be able to quantify their day, which is Uber really important to a community and the communities that we serve.
But beyond that, what indoor farming, what product [00:14:00] development, product fulfillment, supply chain management, it produces a skill and a trade that has a multiplier effect within that community. You packing a box , in a warehouse or something. , that is a skill.
So , I won't undermine that skill. You learning how plumbing. In a thousand square foot grow room that has a filtration system that has UV and carbon filters. That's a whole nother set of skills. And that's a skill that you, as our employee can transfer over, not just to your community, but it can be a generational transfer of a multiplier effect of wealth, stabilization.
, within that community that we serve with that.
Dan Humiston: Man. That's exciting. That is exciting. Like you said . In addition to the potential opportunities that. will be in front of you when you already have the infrastructure in place and federal laws change, and you can transition, you can pull along an [00:15:00] entire community with you in , that transition that opportunity.
And from an investor standpoint, It seems like there's a lot of upside and , we'll have all of internal hemps info in the show notes. So if you a, if you want to take a look at more of the products and learn more about it, or even place an order, you can do it just by clicking the links, or if you want to talk to Michael about possibly participating in this journey that they're on financially.
I'm sure he'd be happy to talk to you, Michael. I wish we had more time. This was a great interview. Thanks for being on the show.
Michael Brown: Thank you, Dan. I appreciate it and appreciate everything you're doing for the industry. Surely.