Is a cannabis superstore the next category killing concept. CalEthos, a publicly traded cannabis company OTC: BUUZ is unveiling ShowCase their 20,000 square foot cannabis dispensary 'SuperStores' in Southern California. Michael Campbell joins Dan Humiston on the BioTrack Cannabis Dispensary Spotlight Series to talk about ShowCase's many features including an in-store pharmacy and event center. Produced by PodCONX
Is a cannabis superstore the next category killing concept.
CalEthos, a publicly traded cannabis company OTC: BUUZ is unveiling ShowCase their 20,000 square foot cannabis dispensary 'SuperStores' in Southern California. Michael Campbell joins Dan Humiston on the BioTrack Cannabis Dispensary Spotlight Series to talk about ShowCase's many features including an in-store pharmacy and event center.
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Michael Campbell: [00:01:08] Two hundred thousand square feet. We believe we can garner 10 percent of the market share for Southern California next five years. We estimate that at a 7 billion dollars market CBD and THC.So it all worked out. We were able to get that 10 percent. That's could equate to something in the neighborhood of 500, 700 million. We think we can run a 22 to 24 percent e-biz office aroma.
Dan Humiston: [00:01:37] From MJBulls Media.It's the Raising Cannabis Capital shelf. I'm Dan Humiston. Today's show is another chapter of the bio tracks Cannabis Dispensary Spotlight series featuring another dynamic retail pioneers journey to crack the National and International Expansion Code.
Dan Humiston: [00:02:05] Today, a Raising Cannabis Capital we are continuing this month's biotrack Cannabis Dispensary Spotlight series with Michael Campbell, the CEO of CalEthos. Michaelto the show.
Michael Campbell: [00:02:16] Thanks, Dan. Nice to be on your show.
Dan Humiston: [00:02:18] Well, I appreciate you taking time out to speak to us about the way people see dispensaries. But before we jump into that, I got to let everyone know that I found out before we started the unique view that Michael's also a Buffalonian former Buffalo guy from the same town, from the same town.
Michael Campbell: [00:02:35] Go, Bill, and living far away from Buffalo.
Dan Humiston: [00:02:40] Yeah, well, CalEthos is a publicly traded company trading on the OPEC market under the symbol B U U Z and am really excited to talk to you about your showcase by CalEthos, which is so much more than a dispensary, so much more dispensary. I think the best way to get things started is to have you describe to our listeners what kind of an experience they have when they enter a showcase superstore.
Michael Campbell: [00:03:07] We are developing a platform for both the brands and the consumer in a large format. This was a twenty thousand square foot showroom and events center was designed similar to a Nordstrom's cosmetic department where you have brands that are highlighted and displayed with people that are specific to that brand. So when you walk in euro, be roughly 15 to 17000 square feet of kiosk and boutiques that are brand specific. We have 10 anchor brands in the center of the store. Those are full line brands that could have up to a couple of hundred SKUs of their products on display. We also have specialty sections where the store is sectioned off in two specific product type. We also have an area that is called the Chill Zone, which is dedicated to the beverage and edibles. So those are actually refrigerated wall coolers for the beverages and refrigerated floor station for companies that want refrigeration for their chocolates as well. Okay, good. Interspersed throughout there, there are lounge areas. It's wide open. It's comfortable, it's not crowded adjacent to the retail showroom floor to other components of our format. One is our dedicated marijuana pharmacy with certified Cannabis pharmacies available for consultation that have a separate inventory that is medical marijuana oriented only. Okay. And then the big piece of our format is the 200 seat events center for daily classes, workshops and seminars on everything. Cannabis.
Dan Humiston: [00:04:56] Net brief explanation. You touched on so many things. I want to take them one by one. Sure. To start off with the idea of of dedicating areas for brands to give them a voice. I think that's so important. I thought the same thing when I looked at the video. It seems like they're almost like cosmetic counters.
Michael Campbell: [00:05:14] We wanted oriented towards female shoppers and we want them to be comfortable shopping in this environment. So it wasn't just creating a space for the brands. It was also creating an environment that people were comfortable and familiar shopping in. Yeah, eliminating intimidation of marijuana dispensary and making it easy for the average consumer to shop.
Dan Humiston: [00:05:37] And I think that point of making it so it's not intimidating. I think that underlies everything you're doing here. This concept in my mind, it's designed to open Cannabis to everyone so that everyone feels comfortable visiting this, make a commitment to a 200 person event center within your store. That is a gigantic financial commitment in their budget. But I think that it makes a huge difference because if if you're educating people and getting people comfortable with products and I'm sure that's what the point was.
Michael Campbell: [00:06:06] It is an investment. But we see that being the single biggest draw and the best way for not only showcase stores to connect with consumers, but for our partner brands to come back to the consumer because it is truly a partnership. We're only as good as the brands that we and support and vise versa. They're building us. We're building them.
Dan Humiston: [00:06:28] Yeah. You're also building a community by doing this.
Michael Campbell: [00:06:30] You know, we want to give people in the local markets around each store that they know that every Thursday night from 6 to 7 o'clock, there's gonna be a class workshop or seminar on Cannabis from pain management or Cannabis and insomnia or anxiety if we implement that type scheduling curriculum. It's easy for people who keep coming back to learn more. If they can't get something out of a class, we have a Cannabis pharmacist on staff that they can.
Dan Humiston: [00:07:04] Within the pharmacy, and I was going to say the VA Cannabis pharmacy within the store and having a trained pharmacist there who is available for consultation. I'd be comfortable walking over to the pharmacist and talking.
Michael Campbell: [00:07:16] Sure. You know, it's like a regular pharmacy. You can go into the pharmacy, any pharmacy today. You know, I have some pharmacies say I got a sore throat. What do you think I should take or whatever that ailment is? The pharmacist. So he says recommendations or he's going to send it to the doctor if he can't solve your problem. Just a very basic drug interaction before I start down the road of seeking a remedy from Cannabis. Yeah, for whatever. So those are the things that we see missing in the market and things that we're trying to bring to the market. We're trying to provide a service and a platform, a community that's not available in the market today. So we differentiate from the average marijuana dispensary that has to compete with the black market standard.
Dan Humiston: [00:07:59] I think a short break to let you listen to a quick preview of our next episode.
Chris Henry: [00:08:04] As your ordering and adding these items to your cart in the back of the shop, how filment that is constantly filling these orders could be like a fast food chain, right? The orders come a book scream you're constantly filling. It's the same concept that we have at our retail outlets. So allow all of our customer base to have a ease of access, safe access and private access with facilities.We've gone as far as having VIP sections.
Dan Humiston: [00:08:33] Tune in on Sunday to hear the next episode of the Biotech Cannabis Dispensary Spotlight series with Chris Henry from Empire. And now let's get back to today's show.
Dan Humiston: [00:08:45] Before we run out of time, let's talk about your expansion, you mentioned that you're you're targeting suburban areas. Talk about what your plans are for the upcoming.
Michael Campbell: [00:08:54] Sure were over the next three years planning 10 cities throughout Southern California. Our goal is to have ten facilities, 200000 square feet of Cannabis retail. We feel that we will be a dominant force with that footprint in Southern California. So 10 stores, three years. Two hundred thousand square feet. We believe we can garner 10 percent of the market share for Southern California over the next five years. Wow. We estimate that at a 7 billion dollar market, CBD and THC. So if it all worked out and we were able to get that 10 percent, that could equate to something in the neighborhood of 500 to 700 million. We think we can run a 22 to 24 percent E Budoff business around that. Like all all in including all of the fun taxes that we get to pay in California.
Dan Humiston: [00:09:47] Like the rest of numbers there, Michael, is impressive.
Michael Campbell: [00:09:51] Well, if you boil it down today and look at it from today's perspective, we started a thousand dollars per square foot per year even need a madman is still running five thousand dollars per square foot per year. Mm hmm. We're starting at a thousand. We think that's Reller conservative to get to the number that I just told you about, basically 50 million per store on twenty thousand square foot. That's only twenty five hundred dollars a square foot. You know, half of what's currently being achieved in the market, we think a thousand per square foot to start going to twenty five hundred square foot is realistic. The other advantage that we have under our brand membership program, they pay a monthly membership fee for their dedicated space. So a full line brand, a major brand in the California market pays us for their branded boutique. And there's a thousand brands in California. The maximum we can house, maybe a hundred brands are ten anchor brands are our key to us opening up new stores. And then we picked those 10 anchor brands. We can open up a store just about anywhere because we know we have our ten anchors and they're probably 80 percent of the draw to the store.
Dan Humiston: [00:11:03] Well, I wish we had more time to go through some more the details of this, but I am going to have all of your information on the MJBulls Web site and in the show notes. And just reminder that Kelly orthos is trading on the OPEC market under the symbol B.U U Z..
Dan Humiston: [00:11:20] Michael, I have a feeling you're going to be back on the show soon. Appreciate that. Thanks for being unleashed on the show today.
Michael Campbell: [00:11:26] Not a problem. And when you get a chance, give me a call back and we can reminisce a little more about West Seneca.
Dan Humiston: [00:11:32] Go bills.
Michael Campbell: [00:11:34] Thanks, Dan..
Dan Humiston: [00:11:37] Today's show was made possible by the generous support of our sponsors, like all 36, the country's premiere blockchain payment processing platform that's providing dispensaries and its customers with a safe and secure payment option other than cash. To learn more. Go to all 36 dot com. Today's podcast was produced by MJ Bulls Media. The industry's premier Cannabis podcast network with original music produced in part by Jamie Humiston. I'm Dan Humiston and you've been listening to the Raising Cannabis Capital podcast.
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